We started this company because we kept seeing the same story: talented brands stuck with slow stores, confusing setups, and agencies that disappeared after launch. So we built a team that works differently — Shopify only, honest timelines, and real support that sticks around.
Every figure here comes from stores we've built, improved, and supported hands-on since 2017.
We only take on Shopify — so every hour of experience counts
We give you a real timeline upfront, not an optimistic one
Our QA process catches problems before your customers do
Post-launch support is included — it's not a upsell
Back in 2017, our founder Ali Khan was doing Shopify builds as a freelancer for brands in the US and UK. The same complaints kept coming up — agencies charging premium rates but handing off broken stores, developers who'd vanish after the invoice cleared, SEO work that added zero traffic. He knew Shopify inside out. So he pulled together a tight team and built something different.
A lot of agencies do websites, apps, social, branding, and everything in between. We don't. From day one, we decided to focus exclusively on Shopify. That decision has shaped every hire we've made, every process we've built, and every tool we've invested in. When you work with a team that only does Shopify, you stop explaining the basics and start solving real problems faster. Our clients notice the difference in the first week.
Most of our clients come to us after a bad experience somewhere else. A store that looked fine but loaded at a crawl. An app stack that made sense in theory but broke checkout on mobile. SEO "work" that was really just a plugin nobody configured. We fix those things, and we stick around to make sure they stay fixed. Today, more than two-thirds of our clients have been with us for over two years. That's not an accident — it's how we built the business.
These aren't values we printed on a wall. They're the decisions that came out of seven years of building stores, losing sleep over launch bugs, and earning long-term trust from clients who've been burned before.
We're not a 200-person agency where you get handed off to a junior after the sales call.
Akber has been building on Shopify since the early days of the platform. He's the one who maps out the architecture before a single line of code gets written — and the one clients call when a build gets complicated. He was the first one who joined the company because he wanted to do Shopify work properly, without the agency compromise.
Hassan is the reason our launches don't break at 2am. He runs every build through a structured QA process that covers checkout, mobile, speed, and edge cases most people forget to test. If there's a bug hiding in the code, Hassan finds it before your customers do.
Umar thinks about Shopify design the way a shopkeeper thinks about a physical store — where do your eyes go first, what makes you stop and look, what makes you want to buy. He turns brand briefs into storefronts that actually convert, not just ones that look good in a screenshot.
Tayyab spent years watching Shopify stores with great products get no organic traffic because the fundamentals were wrong. He now handles SEO strategy for our clients — from site structure and schema to content planning — and focuses on the kind of visibility that compounds over time, not quick fixes that fade.
Having teams in the US, UK, and Pakistan isn't about appearing global — it's practical.
A 20 min call is enough to spot your biggest opportunity, whether it’s a slow store, a delayed migration, or integrations causing manual work. No pitch, just an honest look at your situation.