Services which make you rank higher.

Ranking on Google is one thing. Being found in AI-powered search is another.

SEO has shifted. Google AI Overviews, ChatGPT, and Perplexity are surfacing products directly in answers — bypassing traditional results. We build Shopify SEO strategies that work in both: fixing the technical foundations first, then building the content and authority that makes you visible wherever your customers are searching.

Explore Services Book a Discovery Call

Generative Search Optimization Response SLA Design Custom Liquid & Hydrogen Build Shopify Plus Setup

Who this is for

Brands who need a Shopify specialist — not a generalist who's done three Shopify projects this year.

Existing stores that have grown past their setup

New builds done right from the foundation up

Migrations where losing SEO equity isn't an option

Technical audit before any content or link work starts

Content structured for Google and AI search results

Shopify Development UI / UX Design SEO & Digital Marketing Order Management Customer Service & Support

Shopify Development

Seven years of Shopify — exclusively. That depth shows up in every build we deliver.

We build in Liquid for stores that need speed and maintainability, and Hydrogen for brands going headless. Either way, the work is scoped properly, QA'd before it touches your live store, and supported after it launches.

Custom builds in Liquid or Hydrogen (headless)

Shopify Plus — checkout logic, B2B, multi-market

Explore More

Discovery and technical scoping

Before any code gets written, we audit your store, understand your business workflows, and map out exactly what needs to be built. Most of the problems we catch here would have cost weeks of rework later.

Custom Shopify store development

We build to your requirements — not around what a theme can do out of the box. That means custom sections, templates, and storefront logic that fit your product range and customer journey, without fighting the platform to get there.

Shopify Plus configuration

Plus unlocks custom checkout extensions, B2B storefronts, Shopify Markets for multi-currency and multi-language, and Shopify Flow for automation. We configure it from the start so you're actually using what you're paying for.

Theme customization and section development

Whether you're starting from a premium theme or a bare-bones base, we build the sections, blocks, and templates that match your brand and buying flow — without breaking Shopify's theme update path along the way.

Custom app and private app development

When the App Store doesn't have what you need — or what's there costs $300/month and does 80% of the job — we build it. Private apps for internal workflows, Shopify Functions for checkout logic, and app extensions for storefront features.

Platform migration to Shopify

We've migrated stores from WooCommerce, Magento, BigCommerce, and custom platforms without losing product data, customer history, or organic rankings. Full 301 redirect mapping and parallel testing before DNS cutover is standard on every migration.

Third-party integrations

ERP, CRM, 3PL, accounting, and marketing tools. We connect Shopify to the systems your business already runs on — so inventory stays accurate, orders route automatically, and your team isn't reconciling data by hand at the end of every day.

Performance optimization and speed

We audit Core Web Vitals, strip bloated scripts, optimize images, and fix render-blocking code. A 1-second improvement in load time can lift conversions by up to 20% — we treat speed as a revenue decision, not a technical detail.

Quality assurance and pre-launch testing

Every build goes through a structured QA process covering checkout on multiple devices and browsers, discount and gift card logic, app conflicts, product edge cases, and payment flows. Nothing goes live until it passes.

Post-launch support and ongoing development

The first two weeks after go-live are when things get real. We stay close, monitor for issues, and make sure the build holds under actual traffic. After that, most clients move to a monthly retainer for continued improvements and priority support.

UI / UX Design

We design for the buying journey — not the portfolio screenshot.

Every layout decision, every CTA placement, every product page structure is built around one question: does this move a visitor closer to checkout? Your analytics tell us where people drop off. Our design work fixes it.

Mobile-first — designed for the thumb, not the cursor

Checkout UX — the #1 lever for conversion rate

Product pages — where buying decisions actually happen

Explore More

Conversion-focused UX strategy

We don't start with Figma — we start with your data. Heatmaps, checkout drop-off rates, and session recordings tell us where the design is losing people. Every decision that follows is made to move a specific metric, not to win a design award.

Wireframing and user flow mapping

Before anything gets designed, we map how customers actually move through your store. Which pages do they enter from? Where do they abandon? What does the path from product discovery to checkout look like for your specific catalogue? The wireframe answers those questions first.

Mobile-first design

More than 60% of your traffic is already on a phone. We design for the smallest screen first — thumb-friendly tap targets (minimum 48×48px), one-hand navigation, fast-loading product images, and a checkout flow that doesn't punish mobile users with a 12-field form.

Visual design and brand alignment

Your Shopify store should feel like a natural extension of your brand — not a generic template with your logo swapped in. We translate your brand identity into the storefront in a way that builds trust on the first scroll and holds it through to purchase.

Product page optimization

The product page is where the buying decision gets made. We design for clarity — the right hierarchy of images, copy, variants, social proof, and CTAs — so visitors get everything they need to say yes, without having to hunt for it or scroll past noise.

Navigation and information architecture

Confusing menus kill conversions quietly — visitors leave without knowing why. We restructure navigation to reflect how your customers think about your products, not how your backend is organized. Fewer clicks, clearer paths, higher engagement.

Checkout UX refinement

Cart abandonment sits at around 70% across ecommerce. We go through your checkout step by step — unnecessary form fields, missing trust badges, confusing shipping options, mobile layout problems — and fix what's causing people to leave right before they buy.

Express checkout and payment UX

Shop Pay delivers a 4× faster checkout than standard guest checkout. We ensure Shop Pay, Apple Pay, Google Pay, and BNPL options are properly surfaced and styled — because 1 in 5 buyers already reach for Shop Pay when it's available.

Accessibility and WCAG compliance

Accessible design is good ethics and good business. We audit and improve keyboard navigation, colour contrast, screen reader support, and focus states to meet modern accessibility standards — reaching more customers and reducing legal exposure.

Usability testing and design handoff

Before we call a redesign done, we test it — real users navigating the experience, catching friction that looked fine in the file but creates confusion in the actual store. Then we hand off clean, documented design decisions so your team can maintain the storefront consistently.

SEO & Digital Marketing

Organic search is still the highest-ROI channel in ecommerce. We make sure you're actually showing up.

Shopify creates SEO challenges most platforms don't — duplicate URLs, thin collection pages, limited meta control. We fix the technical foundation first. Then we build the content, authority, and generative search presence on top of something solid.

Technical audit before any content or link work

Collection and product pages optimized to rank and convert

GEO — structured for Google AI and ChatGPT visibility

Explore More

Technical SEO audit

We start with the foundation — crawl errors, Shopify's duplicate URL structure, thin collection pages, broken schema, canonical tag issues, and Core Web Vitals. We find what's holding your rankings back before touching anything else, so the work that follows actually compounds.

Shopify-specific SEO fixes

Shopify's default URL structure creates SEO problems that most agencies don't know how to fix — duplicate product pages under multiple collections, pagination issues, and faceted navigation bloat. We know every workaround and implement them cleanly.

Keyword research and topical mapping

Not just "what keywords do you want to rank for." We map entire topic clusters around your product range, buyer intent stages, and competitor gaps — so you build ranking momentum across a topic, not just one keyword at a time.

Collection and product page optimization

Your collection pages are your highest-value SEO real estate. We optimize titles, headings, copy, internal links, structured data, and image alt text — so they rank for the right terms and convert when they do.

Content strategy for organic growth

We build content plans around the questions your buyers ask before they're ready to purchase — buying guides, product comparisons, how-to content — structured to rank and move people down the funnel at the same time.

Generative Engine Optimization (GEO)

In 2026, Google AI Overviews, ChatGPT, and Perplexity surface products directly in answers. We structure your content and schema to be cited in those results — a growing traffic source most Shopify brands are missing entirely because their content isn't formatted for it.

Core Web Vitals and page experience

LCP, CLS, and INP scores are Google ranking signals — not just speed metrics. We fix the underlying causes of poor Core Web Vitals scores (render-blocking scripts, unoptimized images, layout shift), not just the symptoms that show up in PageSpeed Insights.

Link building and digital PR

Earning links from relevant, authoritative sources remains one of the most powerful ranking levers available. We identify opportunities through partner outreach, supplier relationships, and digital PR — not link farms that get your site penalized six months later.

GA4 and ecommerce tracking setup

If your analytics aren't tracking ecommerce events properly — add-to-cart, checkout steps, purchase attribution — you're making decisions on bad data. We audit your tracking, fix attribution gaps, and set up the reporting that shows what's actually moving.

Paid search and Google Shopping support

Organic and paid work better together when they're aligned. We advise on Google Shopping feed structure, Performance Max campaign setup, and keyword targeting to complement your organic strategy — so you're not paying for clicks you could have earned for free.

Order Management

The systems that let your team process more orders without drowning in more work.

Shopify's default order setup works fine at low volume. At scale, it breaks. Overselling, manual inventory reconciliation, unsynced fulfilment, and return chaos all eat into margin and damage customer trust. We build the integrations and automations that fix it.

Real-time inventory sync across all channels

3PL and warehouse integration via API

Shopify Flow automation for order routing and tagging

Explore More

Order workflow setup and optimization

We review how orders move through your Shopify admin — from placement to fulfilment to delivery confirmation — and redesign the workflow to catch exceptions automatically, reduce manual steps, and keep your team's attention on what actually needs it.

Real-time inventory sync

Overselling is expensive, damaging to trust, and completely preventable. We connect inventory across your sales channels, warehouse, and 3PL so stock levels update in real time — so your team isn't reconciling spreadsheets every morning and your customers aren't ordering things you can't ship.

3PL and fulfilment centre integration

If you're using a third-party logistics provider, we connect Shopify directly to their system via API. Orders route automatically, tracking updates flow back to Shopify, and customers get accurate shipping notifications without anyone doing it manually on either side.

Multi-channel order management

Selling on Shopify, Amazon, eBay, and wholesale at the same time creates operational chaos without the right setup. We build integrations that unify order flow across channels into a single view, so your team isn't managing four separate inboxes and dashboards to process one day's orders.

Returns and refunds workflow

A clunky returns process damages customer relationships and creates unnecessary back-and-forth for your team. We design structured return workflows — clear customer-facing instructions, automated tagging in Shopify, and restocking logic that keeps inventory accurate without manual input.

Custom order tagging and routing via Shopify Flow

Complex businesses need Shopify to make decisions automatically — route wholesale orders through a different fulfilment path, flag high-value orders for review, tag subscription renewals differently from first-time purchases. We build this logic using Shopify Flow and custom apps.

Fraud risk management

Shopify's built-in fraud analysis is a starting point, but not always enough for high-volume stores. We help configure fraud detection rules, set up review workflows, and integrate with dedicated tools like NoFraud or Signifyd where order risk justifies the investment.

Post-purchase communication automation

Customers who don't know where their order is generate support tickets. We set up automated post-purchase flows — confirmation, dispatch, tracking, and delivery — with messaging that matches your brand voice and proactively answers the questions customers were going to ask anyway.

Operational dashboards and reporting

We set up the dashboards your ops team actually needs: order volume by channel, fulfilment speed, return rate by product, exception queues, and stock movement — so you're managing operations with real data, not gut feel and end-of-week spreadsheets.

Ongoing process improvement

Order management isn't set-and-forget. As volume grows, bottlenecks shift and new failure points emerge. Clients on our retainer get regular ops reviews — we revisit workflows, update automations, and fix problems before they become complaints or chargebacks.

Customer Service & Support

The experience after purchase is what decides whether someone buys from you again.

A 48-hour response time becomes a 1-star review. A confusing returns process becomes a chargeback. We help brands set up the systems, workflows, and communications that resolve issues fast — and turn unhappy customers into loyal ones before they leave.

Helpdesk integration with Shopify order data

AI for instant WISMO — humans for everything complex

SLAs, escalation paths, and CSAT tracking

Explore More

Helpdesk setup and channel strategy

Email, live chat, Instagram DMs, WhatsApp — customers reach out wherever it's convenient for them. We help you choose the right support channels for your audience and configure the helpdesk (Gorgias, Zendesk, Freshdesk, or simpler tools) so your team can actually manage them without burning out.

Shopify-connected support workflows

When support agents can see full order history, tracking status, and refund eligibility directly in the helpdesk, resolution is faster and fewer messages are needed per ticket. We integrate your support tool with Shopify so agents have what they need in one screen, not six tabs.

AI-assisted support and automation

In 2026, the best support teams use AI to handle WISMO (Where Is My Order) queries instantly — pulling from live order data to give accurate answers in seconds. We set up helpdesk AI that works from your product info, policy docs, and order data, so it actually helps customers rather than sending them in circles.

Response SLA design

A ticket sitting unanswered for two days is a negative review waiting to happen. We help define realistic SLAs for each channel — based on your team's actual capacity, not aspirational targets — and identify where you need to add automation or resource to hit them consistently.

Returns and refund handling

A clear, fast, and fair returns process is one of the highest-impact customer experience improvements a brand can make. We design the workflow end-to-end — customer-facing messaging, Shopify-side processing, refund approval logic, and restocking — so returns are handled consistently without your team deciding each case from scratch.

Escalation path design

Not every complaint should land in the same queue. We design escalation paths for complex complaints, high-value customers, and issues that need management attention — so the right problems get the right level of response, and frontline agents aren't making decisions they shouldn't have to.

Post-purchase communication flows

The period between checkout and delivery is an anxiety window for customers. Well-timed, honest updates — with real tracking info and a clear path to support if something goes wrong — dramatically reduce inbound tickets and increase confidence in your brand. We build and refine these flows as part of the support setup.

Support macros and brand voice standards

Inconsistent tone in support responses erodes brand trust quietly. We write or review your helpdesk macros, canned responses, and automated messages to make sure every touchpoint — from first reply to resolution confirmation — sounds like your brand, not a generic ticketing system.

Customer feedback loops

Your support inbox is one of the richest sources of product and UX feedback you have — and most brands ignore it. We help capture, categorize, and route what customers are saying in tickets, post-purchase surveys, and reviews so it actually reaches the people who can act on it.

Support performance reporting

First response time, resolution rate, CSAT score, ticket volume by category, and backlog trend — we set up the reporting so you can actually manage support quality over time, spot the issues before they spike, and prove to stakeholders that support is working, not just costing money.

Not sure where to start?

Tell us what’s not working and we’ll tell you exactly what to fix first

A 20 min call is enough to spot your biggest opportunity, whether it’s a slow store, a delayed migration, or integrations causing manual work. No pitch, just an honest look at your situation.

Book a Discovery Call Contact Our Team

hello@shopifyconsultants.com

+1 832-844-5001

Shopify & Shopify Plus specialists since 2017

US · UK · Pakistan — global client base